Amy Winehouse to Create P.P.Q. Fashion Line
Including statement jewellery, the pieces will all be approved by the star and she will assist in their creation.
It's hard to say how big a role Amy Winehouse will actually play on the P.P.Q. collection, but the company does tend to love unpredictable celebrities.
Implications - The recent recession caused budget-tight consumers to make their purchases at more affordable thrift and vintage stores. This caused a surge of grunge fashions in the marketplace; consumers appreciate these styles for their simplicity and ability to convey their values to their peers. Companies can manufacture grunge styles to appeal to young and fashionable demographics.