It looks like Amy Martino has a thing for our feline friends, as some of the characters consist of kitty cat figures dressed in Chanel or houndstooth jackets. Other fashion figures remain faceless, with only bulging eyeballs showing. This set of Amy Martino fashion illustrations is definitely a looker.
Implications - A business that uses unusual or original techniques to promote its products will benefit by creating a lasting and memorable impression in the minds of consumers. Such strategies create a distinct identity and reputation for businesses of which consumers will likely recognize amongst competitors.