Windows Vista Challenges You To “Fun Up Your Home”

By: Christina Butty - Published: May 21, 2009   Updated: May 18 2011 • References: microsoft and thecoolhunter.net
Windows Vista's “Fun up your home” ad is definitely a competitive response to Apple's innovative and playful ad campaigns.

Created by New Zealand ad agency Y&R, these ads were designed to promote the fact that Windows Vista allows users to access their phone, music, and photos from their PC.

They try to convey the idea of the home as a theme park of entertainment.

Implications - Since Apple has come out with so many creative ads, tech companies are starting to up their game so that they can play to win. Microsoft's new ads are certainly creative and feature a picture of a house that is fully inflatable and a bumper car inside a garage.