Greg Ponesse
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In order to promote new business, Amtrak is doing everything it can to make the journey as comfortable as possible. Forget the cushy seats or the 5 star dining, how about a $100 credit to go towards alcohol? Besides the negative press this business decision is receiving from Mothers Against Drunk Driving (MADD), could this really taint their brand image and bring negative light to the travel experience.
 "This sounds like a lot of credit toward possible overindulging," said MADD spokeswoman Misty Moyse.
GrandLuxe offers separate cars, with their own private dining and lounge sections, attached to regular Amtrak trains. Tickets for such trips range from $789 per person for a two-day, one night trip on the East Coast to $1,599 or higher for three days and two nights for travel to or from the West Coast.
Amtrak spokeswoman Karina Morero said the goal is to entice people to try the new, high-end sleeper car service. The free alcohol promotion "is a test run so we're going to see how our passengers respond to it," she said.
In Long Island, New York, the commuter rail company considered ending alcohol service out of concern some passengers might disembark at their destination and drive home while they were drunk.
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