This Amsterdam Coffee Roaster Boasts Modern Dutch Branding

By: Rebecca Byers - Jul 23, 2015
References: thedieline
Created by agency JAMJAM, this packaging for Canal Coffee Co uses symbols and colors associated with the Amsterdam coffee brand's home city to communicate the prestige of the product.

The branding for Canal Coffee Co uses the traditional Dutch colors of dark blue and orange, while the font and labeling is generally very minimalist. The burgeoning specialty coffee brand also uses three X's in its logo, a symbol used in the Amsterdam coat of arms and a playful reference to the city's Red Light District.

Included in the range created for Canal Coffee Co by JAMJAM are ceramic cups and saucers for a cafe, tin cups, bags of beans and an espresso machine and accompanying tools.