Superstar

This AMR Donation Campaign Communicates Through Cash

By: Amelia Roblin - Published: Oct 7, 2011 • References: new360.br and adsoftheworld
One way to help those in need is to support the people experienced in that field, and this AMR donation campaign reminds the public of this connection made through cash. The three prints appeal for awareness and generosity with the hope of aiding children with Celebral Palsy.

The New360 advertising agency of Brazil took a clear approach to communicating the charity's request. The ads speak to people who may otherwise have little clue of how to help, but are here presented with the cause and a one-step course of action.

But it isn't so plain a message, since each handful of folded bills (most likely representing crumpled pocket change) has been arranged in such a way that reads a literal phrase. "We trust in you," "Don't give up" and "Believe" add a sentimental side to the AMR donation campaign.