The Amour Commercials Turn Misdirection into Gold

By: Harris Jay Rosenberg Alterman - Published: • References: vimeo & adweek
The recent Amour commercials parody classic adult film scenarios by using misdirection. Just when one thinks they know where the whole thing is going, it goes in a completely different direction making one giggle.

The commercials start with typical settings seen in adult films. The characters include the pool-boy, cop and pizza delivery boy all with long ponytails and dreadful acting skills. As they converse with the beautiful women, the dialogue becomes more filled with sexual innuendos until it's too cheesy to watch. The commercial then takes a turn away from a naughty setting and ends up being a completely normal situation as the pizza boy tells the women in a towel she can pay with a credit card.

Each of the Amour commercials will make you think twice about adult films. Stats for Fake Adult Film Advertisements Trending: Older & Warm
Traction: 3,262 clicks in 129 w
Interest: 1.2 minutes
Concept: Fake Adult Film Advertisements
Related: 105 examples / 81 photos
Segment: Males, 18-35
Comparison Set: 39 similar articles, including: truck-inspired pornos, peep show product pages, and cartoon porn parodies.