The Amnesty International Peru Campaign Hones in on Abusive Family Members

By: Meghan Young - Jan 19, 2016
References: & adeevee
It's sad and frightening to think about a family home, which is often depicted as a sanctuary from the cold, hard world, as a place that people might need protection from -- specifically children. This Amnesty International Peru ad campaign encourages people to think about it, however, in order to save lives and what should be a time of innocent experiences.

With a powerful slogan, "Not everything should stay in the family," and images of old family trees where there is a connection that shouldn't be there, the Amnesty International Peru ad campaign teaches people that in this particular country, "more than 50% of sexually abused children are victims of a relative." It implores, "Help stop it."