The Amnesty International Peru Campaign Hones in on Abusive Family Members
Meghan Young — January 19, 2016 — Marketing
References: amnesty.org & adeevee
It's sad and frightening to think about a family home, which is often depicted as a sanctuary from the cold, hard world, as a place that people might need protection from -- specifically children. This Amnesty International Peru ad campaign encourages people to think about it, however, in order to save lives and what should be a time of innocent experiences.
With a powerful slogan, "Not everything should stay in the family," and images of old family trees where there is a connection that shouldn't be there, the Amnesty International Peru ad campaign teaches people that in this particular country, "more than 50% of sexually abused children are victims of a relative." It implores, "Help stop it."
With a powerful slogan, "Not everything should stay in the family," and images of old family trees where there is a connection that shouldn't be there, the Amnesty International Peru ad campaign teaches people that in this particular country, "more than 50% of sexually abused children are victims of a relative." It implores, "Help stop it."
Trend Themes
1. Child Abuse Awareness - The trend of raising awareness about child abuse and protecting children from abusive family members.
2. Amnesty International Campaigns - The trend of using powerful ad campaigns to shed light on social issues and promote human rights.
3. Family Safety Advocacy - The trend of advocating for the safety and protection of families, especially children, from abuse and violence within the household.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations working towards child protection and human rights can leverage innovative campaigns like Amnesty International to raise awareness and generate support.
2. Advertising and Marketing - The advertising and marketing industry can explore disruptive storytelling techniques, like showcasing alarming statistics and family-focused visuals, to create impactful campaigns that drive behavior change.
3. Social Services - The social services sector can embrace innovative approaches to identify and address child abuse within families, developing supportive programs and initiatives that protect vulnerable children.
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