The Amnesty International France Campaign Promotes Personal Donations

By: Meghan Young - Published: May 15, 2012 • References: tbwa & ibelieveinadv
It is a sad fact that large corporations could effect the good will of non-profit organizations, but the Amnesty International France campaign shows that can be the case. By addressing this truth, it states proudly, "We will never let money hide reality from us." This particular organization ensures that they stick to this promise by not accepting funds from multinational corporations and governments, relying only on personal donations.

The Amnesty International France campaign was created by Paris-based ad agency TBWA. It illustrates the potential distraction money can cause by covering child soldiers, dirty water and murdered reporters with cash. Photographed by Marc Gouby, the ad campaign was art directed by Philippe Taroux with creative direction by Eric Holden abd Rémi Noël. Stats for Money-Covering Crises Ads Trending: Older & Average
Research: 4,662 clicks in 211 w
Interest: 2.5 minutes
Concept: Amnesty International France Campaign
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
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