Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

America's Next Top Fashion Assistant

Fashionista

— February 17, 2008 — Pop Culture
Want to be the next Andy Sachs? Tyra Bank's latest reality show, Fashionista, is looking for the next top fashion assistant.

If you thought Andy was crazy to complain about being treated horribly by Miranda Priestley in the Devil Wears Prada, then perhaps you ought to go for a casting. A lot of women are enamoured by the fashion industry and would do anything to fill the shoes of even the most ill-treated assistant.

It wasn't enough for so many girls' childhood dreams to be turned into a book, then a movie. They had to create an opportunity for real girls to live out those dreams... but the intention of the show isn't to fulfill their fantasies and make them happy. No, it's to mock them horribly, no doubt, and watch them suffer. That's the schadenfreude our society has become wrapped up in entertaining themselves with.

Apparently, the CW's casting crew is hitting the streets of New York in search of girls they think are suitable for the role. All that really means is they're pretty enough, young enough, evidently into fashion, and clearly willing to sacrifice their dignity to achieve the position.

"I was confronted with about 100 girls (and about twenty boys) who could have stepped out of a ShopBop catalog," said Jazzi McGilbert, an intern for fashionista.com. "I got the sense that these were hopeful kids who had never actually worked in the industry, but were cute enough for primetime TV (In fact, it should be noted that when I was approached, although I was assured that it would be more Apprentice than ANTM, I was never asked about any actual experience.)"

They received a 21 page questionnaire, which including questions like:
What character in the move The Devil Wears Prada do you most relate to and why?
What have you done to prepare yourself for a future as a fashionista/o?
What celebrity do you hate? Why?
What do you think is the hardest part of being an assistant?
How do you act when you get drunk?
When was the last time you hit, punched, kicked, or threw something in anger? Please provide details.
Do you have a temper?
Trend Themes
1. Reality Fashion Shows - Opportunity to create innovative and engaging reality fashion shows that offer unique experiences for aspiring fashion professionals.
2. Schadenfreude Entertainment - Emerging trend of using schadenfreude as a form of entertainment, creating opportunities for content that mocks and entertains viewers.
3. Casting Industry - Growing industry of scouting and casting for various media platforms, presenting opportunities to disrupt traditional casting processes.
Industry Implications
1. Fashion - Fashion industry can leverage the popularity of reality fashion shows to engage with aspiring fashion professionals and promote their brands.
2. Entertainment - Opportunity for entertainment industry to explore the concept of schadenfreude in creating engaging and provocative content.
3. Media - Media industry can tap into the casting industry by providing platforms and resources for scouting and casting aspiring talents in various fields.
0.6
Score
Popularity
Activity
Freshness