Being a great blogger is no longer enough—you have to be fashionable too, and StyleList.com and Bluefly are out to find ‘America’s Most Stylish Blogger.’

While a contest like this may very well be redundant (for when has there ever been a style/fashion blogger who dressed poorly?), it’s a fantastic opportunity for bloggers to get their names out there. The winner, chosen by public vote, will score a shopping spree, their own blog on StyleList.com, and a blogger store on Bluefly.

StyleList.com outlines the process for choosing America’s Most Stylish Blogger: “We’ll choose contestants in mid-October. Each week, we’ll send them an item of clothing or an accessory and ask them to style it—on themselves, on their muse or on a model… We’ll post their photos, blog entries and videos breaking down the looks… Then the polls will open, and Americans get to cast their votes!”