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Americans Slow To Adopt Mobile Multimedia - Study Shows US Lags Behind
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According to AdAge.com, “American mobile users are still using cellphones primarily for calls, falling behind other countries in adopting them as multimedia devices, a new study by Universal McCann discovered.”
The study, conducted in June, covered 10,000 internet-connected mobile-phone users in 21 countries. It found 65% of mobile-phone usage in the U.S. is made up of phone calls, one of the highest percentages in the world. Internet usage on mobile phones in the U.S. is above the global average -- the average U.S. user makes 12 visits a month -- but still lags behind the leading market, Japan, where users go online an average of 40 times a month, the study found.
(adage)
Read More: adage
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