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Sassy Summer Styles

Frida Gustavsson stars in the Americana Manhasset Spring/Summer 2011 Lookbook

— February 23, 2011 — Fashion
Top model Frida Gustavsson was chosen to star in the jam-packed Americana Manhasset Spring/Summer 2011 Lookbook. With over 40 different brands featured, this lookbook might just be the best yet for the upcoming warm seasons.

The multitude of pictures features everything from sassy business outfits to dreamy hippie dresses. The Americana Manhasset Spring/Summer 2011 Lookbook is titled L.A. Boheme and was photographed in sunny Malibu, California.

Implications - The Americana Manhasset Spring/Summer 2011 Lookbook is full of perfect pieces to don for the season. With a soft color palette of whites contrasted with black and bold pinks, the collection just screams sunshines. The silhouettes are flowing and short, making it ideal for a sunny day.
Trend Themes
1. Soft Color Palette - The use of soft color palettes in summer and spring collections can be a disrupting innovation opportunity for clothing brands by providing a unique and refreshing approach to traditional bright and bold colors.
2. Flowing Silhouettes - Implementing flowing silhouettes in business and casual outfits can be a disruptive innovation opportunity for fashion brands by offering comfortable yet stylish options for everyday wear.
3. Jam-packed Lookbooks - Creating jam-packed lookbooks featuring multiple brands and diverse styles can be a disruptive innovation opportunity for fashion retailers by providing a one-stop-shop for customers looking for inspiration and variety.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of soft color palettes and flowing silhouettes to offer unique and comfortable clothing options for the summer and spring season.
2. Retail - Retailers can take advantage of the trend of jam-packed lookbooks to provide customers with a diverse range of styles and brands in one place.
3. Photography - Photography businesses can benefit from the trend of jam-packed fashion lookbooks by offering their services to retailers and fashion brands to create high-quality images of their products and styles.
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