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DIY Americana Footwear

Kick Off July 4th Celebrations with These Painted American Flag Sneakers

— June 19, 2014 — Fashion
If you're looking for a way to be extra stylish while still showing off your patriotism, these DIY American flag sneakers are the perfect way to do so. The crafty shoe decorating instructions are available on the Free People blog. With July 4th coming up in a few weeks, this freedom-loving footwear is seasonally appropriate.

By beginning with white Converse, you have a blank slate. Of course, you could substitute the Chuck Taylors for any other white shoe. To ensure your red and white stripes are pristine, blogger Jana suggests using tape while painting. Then add star stickers and blue paint in the center, and your new American flag sneakers will be ready for Independence Day celebrations. The festive footwear can also be worn all summer long.
Trend Themes
1. DIY Flag-themed Clothing - Brands can tap into the current DIY trend by offering customizable flag-themed clothing options for customers in the lead up to national holidays.
2. Patriotic Footwear - Fashion retailers can capitalize on patriotic and national holidays by releasing limited edition footwear with flag-themed designs.
3. Personalization with Tapes and Stickers - Brands can provide customers with customization opportunities using tapes and stickers - offering the tools for people to celebrate national holidays in their own way.
Industry Implications
1. Fashion and Apparel - Fashion brands and retailers have the opportunity to create and sell flag-themed clothing and footwear in the lead up to national celebrations.
2. Arts and Crafts - Arts and crafts retailers can provide consumers with the materials and guidance to create their own flag-themed clothing and accessories for personal or celebratory use.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create campaigns centered around national holidays, highlighting the personalization elements or offering special deals or promotions on patriotic products.
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