Gold Cards are boring and everyone has a Platinum Card. However, nobody you know has a Butterfly Card. Be the first with the new American Express card that folds into a stylish case. Hot.
Amex describes that The Butterfly card, "works interchangeably with your traditional American Express® Gold Card. Even though it has a different Card number, it's linked to your regular Card account with all the same benefits."
Implications - This kind of linking technology has made the American Express Butterfly Card totally a must-buy in my eyes. The simplicity and convenience that this technology brings is totally revolutionary and makes me want a Butteryfly Card right now!
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Concept: American Express Butterfly Card
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Segment: Neutral, 18-35
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American Express Butterfly Card
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