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Cory Kierstead
Fashion for all Ages - American Eagle Launches 77KIDS
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American Eagle, umbrella company to American Eagle Outfitters, Martin & Osa as well as intimates chain Aerie has added a new addition to their retail family; 77kids. American Eagle is entering the coveted children’s apparel business when other retailers are feeling the pressures of a slowing US economy. American Eagles CEO Jim O’Donnell is very confident they will taste success.
The retailer said the line will include clothing and accessories for children ages 2 to 10. The brand will launch online at www.77kids.com later this year, with U.S. stores planned for 2009
(77kids)
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