The American Apparel 'The New Standards' dress code manual is extremely specific, detailing everything from clothing choices to personal hygiene.
American Apparel has been under some harsh criticism lately with several examples of company information being leaked. It is interesting how specific they are. The best example is the page that outlines personal hygiene.
You certainly can't claim the American Apparel "The New Standards" dress code manual is vague.
Implications - In the last few years, American Apparel has been a staple of many news stories for the way the economic downturn has effected the company, but one thing that be said for certain about AA is that they developed an entirely new advertising aesthetic that is not only instantly recognizable, but often duplicated. 'The New Standards' dress code is part of the reason their advertising represents their brand so well.
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