Buff Line-Drawing Campaigns
In following their usual controversially sexual ads, American Apparel continues to use the "sex sells" concept in their new drawings. They push the boundaries by sketching completely bare-all girls in nothing but a very revealing robe. Will the new American Apparel ads bring back their customers?
Implications - One of the best ways a company can ensure genuine brand interest is by investing in marketing that features a strong component of sexual appeal. By appealing to a conusmer's carnal desires, the company elicits an immediate, emotional response from the mind of consumers. The ad's content will also draw interest from critics, from a controversy hungry media, and fans of the ad.