Bare-All Sketches in the New American Apparel Ads
In following their usual controversially sexual ads, American Apparel continues to use the "sex sells" concept in their new drawings. They push the boundaries by sketching completely bare-all girls in nothing but a very revealing robe. Will the new American Apparel ads bring back their customers?
Implications - One of the best ways a company can ensure genuine brand interest is by investing in marketing that features a strong component of sexual appeal. By appealing to a conusmer's carnal desires, the company elicits an immediate, emotional response from the mind of consumers. The ad's content will also draw interest from critics, from a controversy hungry media, and fans of the ad.