Is hypercolor hair the hottest thing for Summer ‘09? Over the weekend, Amber Rose’s green hair was snapped by hungry paps outside a Hollywood club. The denim, green, turquoise, pink, and yellow of Amber Rose’s outfit reminds me of the 80s-styled Ray-Ban ads we wrote about a few months ago.
Check out those ads—as well as more shots of Amber Rose’s green hair and other outrageous hair features—by clicking through the gallery above.
Implications - No longer trying to blend in with subtle styles, consumers are looking for bolder ones. Products that feature a vibrant aesthetic appeal to those who want to make a statement. Companies could develop a statement-making aesthetic in order to appeal to a wider audience.
Stats for Technicolor Hair
Trending: Older & Mild
Research: 13,691 clicks in 359 w
Interest: 4 minutes
Concept: Technicolor Hair
Related: 91 examples / 70 photos
Segment: Females, 18-35
Comparison Set: 33 similar articles, including: wild bouffant hairstyles, real life vs. photoshop ads, and tiny hats & pink hair.
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