Amazon Music is Transitioning into an Ad-Supported Platform
Daniel Johnson — November 20, 2019 — Tech
References: music.amazon & hypebeast
Amazon Music will now be free to all, as it will now transition into a platform supported through ads. Previously, Amazon Music was only available as a subscription-based streaming service, but now users in the US, the UK and Germany will have access to the service for free.
Amazon Music contains thousands of hours of content, where users can filter between artists, song genres and more. Moving into an advertising business model could entice more users to the platform, as consumers do not have to pay to listen. This could help it compete with other prominent streaming services that support themselves through subscription services.
Amazon Music is available for iOS, Android, as well as FireTV devices, however it previously was only compatible with Amazon Echo devices.
Image Credit: Amazon Blog
Amazon Music contains thousands of hours of content, where users can filter between artists, song genres and more. Moving into an advertising business model could entice more users to the platform, as consumers do not have to pay to listen. This could help it compete with other prominent streaming services that support themselves through subscription services.
Amazon Music is available for iOS, Android, as well as FireTV devices, however it previously was only compatible with Amazon Echo devices.
Image Credit: Amazon Blog
Trend Themes
1. Ad-supported Music Streaming - There is an opportunity for competitors to follow Amazon Music by transitioning to an ad-supported model to attract more users.
2. Free Streaming Services - Businesses could leverage this trend by offering free versions of their services to compete with subscription-only platforms.
3. Content Personalization - Companies could create more personalized content to attract users to their streaming platforms and retain them.
Industry Implications
1. Music Streaming - Music streaming services should invest in ad-supported models and offer free versions of their products to attract and retain users.
2. Digital Advertising - Companies specializing in digital advertising could expand their services to include music streaming platforms.
3. Smart Speaker - Smart speaker makers could collaborate with music streaming services and offer free versions of their services to entice users to purchase their devices.
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