Amazon Digital Textbook Rental Translates to Big Savings for Students
The rental service, which undercuts traditional textbooks by up to 80%, is set to take off with price-sensitive students. The service will be available for all major platforms, including iPad, Android and Kindle devices.
Implications - Consumers who have been left financially vulnerable have begun to adopt the notion of shared consumption; by renting or sharing services that they would normally buy outright, consumers can have more disposable income. Companies consider how shared consumption can bolster their relationship with consumers.Stats for Paperless Classroom Tools Trending: Older & Chilly
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Interest: 2.4 minutes Concept: Amazon Digital Textbook Rental
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Segment: Neutral, 18-35 Comparison Set: 16 similar articles, including: flexible tablet concepts, 19 rugged tech innovations, and tablet-embedded desks.