Amazon Digital Textbook Rental Translates to Big Savings for Students
The rental service, which undercuts traditional textbooks by up to 80%, is set to take off with price-sensitive students. The service will be available for all major platforms, including iPad, Android and Kindle devices.
Implications - Consumers who have been left financially vulnerable have begun to adopt the notion of shared consumption; by renting or sharing services that they would normally buy outright, consumers can have more disposable income. Companies consider how shared consumption can bolster their relationship with consumers.