Underwater Billboard Lets You Float Above NYC

By: Alex Covert - Published:   Updated: Mar 30 2011 • References: neatorama
Afraid of heights? Steer clear of this swimming pool then. It is actually an underwater billboard display created for HSBC. The Indian ad agency, Ogilvy & Mather Mumbai took an aerial photo of New York City and stuck it to the bottom of the pool. The splishy, splashy waves produces a 3-D effect of a very wet metropolis.

Implications - Advertising agencies have always used billboards to reach potential consumers, but the recession has required that these agencies use more innovative ways to convey a marketing message. By placing billboardlike ads in unexpected places -- in this example, at the bottom of a pool -- agencies can capitalize on the element of surprise and create memorable campaigns. Stats for Swimming Over Skylines Trending: Older & Mild
Traction: 8,954 clicks in 328 w
Interest: 4 minutes
Concept: Swimming Over Skylines
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: swimming pool art (update), self-cleaning swimming sanctuaries, and swimming pool coffee tables.