Ubisoft's Amazing Street Hack Prank Lets You Control the City

By: Laura McQuarrie - Published: May 20, 2014 • References: watchdogs.ubi & prexamples
The 'Amazing Street Hack' was set up in the form of a prank to promote Ubisoft's 'Watch Dogs.' In the video game, players experience the world as Aiden Pearce, a hacker who uses the city of Chicago as a weapon—this prank gives people a taste of this power in the real world.

The prank begins when people unwittingly enter a cell phone repair shop and an enthusiastic clerk offers a fix and a mysterious app, free of charge. With the app, people are able to turn off and on lights, which is demonstrated first with an indoor light, then a car, then a street light. However, messing around with traffic lights of course, has some pretty dramatic consequences, as the prank victims soon find out. Stats for Almighty Power Pranks Trending: Older & Warm
Research: 790 clicks in 104 w
Interest: > 3 minutes
Concept: "amazing Street Hack"
Related: 88 examples / 68 photos
Segment: Males, 12-35
Comparison Set: 32 similar articles, including: video game pixel art, career-centered female captures, and icognito gamer garb.