This amazing 30 second ad features a woman clad in a water dress that moves fluidly as she walks. The Mattoni ad shows top model Hana Soukupová showing off clothes made from water with the help of clever trick photography.
The director Matthias Zentner and his German staff did a fabulous job with the Italian mineral water company’s creative idea. The model also has to be applauded because the cooler weather must have made it uncomfortable as she had to be filmed almost in the nude.
Stats for Dresses Made of Water
Trending: Older & Average
Research: 19,044 clicks in 395 w
Interest: 4 minutes
Concept: Dresses Made Of Water
Related: 60 examples / 46 photos
Segment: Females, 18-35
Comparison Set: 22 similar articles, including: bath tub fashion shoot, japanese underwater fashion shoots, and underwater haute couture.
Dresses Made of Water
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