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Amazing advertising campaigns, efficient global communication, global consumer involvement Edit





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Amazing advertising campaigns, efficient global communication, global consumer involvement (VIDEO)
 Posted: Jun 28, 09
 Views: 96

Some time ago, an island from Queensland/Australia was looking for an administrator. Nothing new, everybody looks for new employees. But when you turn a hiring ad for “the best job in the world” into the biggest and cheapest advertising campaign in the world, then you know you hit gold. The “ISLANDS OF THE GREAT BARRIER REEF” campaign got some of the most wished for advertising prizes: Grand Prix for Direct Lions and PR Lions. So, new challenges are set: are there any other advertising campaigns that can involve people globally and be resourceful and cheap? New standards are set and in time of crisis innovation and originality can save you and your brand.

References:  worknneslions, canneslions

Filed In:  business,  commercials,  interactive,  marketing,  new ventures,  publicity stunts,  travel,  world






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Amazing advertising campaigns, efficient global communication, global consumer involvement