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Alzheimer Nederland Used Facebook to Simulate Alzheimer's

By: Laura McQuarrie - Published: • References: hetalzheimerevent.nl & psfk
Alzheimer Nederland set up a Facebook stunt for the Alzheimer’s Event, which communicated what the experience of having the disease is like.

The stunt involved Photoshopping an image of a Facebook user into a photo and tagging them. Understandably, it would be quite perplexing to see a photo of yourself at an event you did not go to. In the descriptions of these photos, Alzheimer Nederland included a caption that read: "Confusing right? You’re now experiencing what it’s like to have Alzheimer’s disease."

The campaign is simple, but an effective way to get people to put themselves in the shoes of someone else. Alzheimer Nederland tagged celebrities and other people of influence and also let people submit photos of their friends to be Photoshopped for the campaign, which is a clever way to get its message to spread quickly. Stats for Superimposed Forgetfulness Campaigns Trending: This Year & Buzzing
Traction: 1,061 clicks in 32 w
Interest: > 3 minutes
Concept: Alzheimer Nederland
Related: 75 examples / 58 photos
Segment: Neutral, 35-55+
Comparison Set: 28 similar articles, including: alzheimer-targeting perfumes, data-deleting ads, and immersive health campaigns.