When asked to 'run like a girl,' participants in the Always #LikeaGirl campaign exaggerated their movements to appear humorously dainty as though depicting a scene straight out of a comedy skit. In the minds of both males and females, the term 'like a girl' is an insult that strikes a deeper cord than a simple observation. It is a social expectation that the Always #LikeaGirl campaign is striving to banish.
By building up the confidence of young girls, which plummets during puberty, the Always #LikeaGirl campaign makes an effort to rewire the way this gender is perceived. An ambitious goal, one woman in the Always #LikeaGirl campaign states, "If you're still scoring and if you're still getting to the ball on time and you're still being first, you're doing it right. It's doesn't matter what they say."
Stats for Confidence-Building Feminist Ads
Trending: Older & Average
Research: 705 clicks in 100 w
Interest: > 3 minutes
Concept: Always #LikeaGirl
Related: 73 examples / 56 photos
Segment: Females, 4-55
Comparison Set: 27 similar articles, including: terrifying mouth-replaced eyes, disastrous bad habit ads, and social free speech campaigns.
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