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The Always #LikeaGirl Campaign Reappropriates an Age-Old Insult

By: Meghan Young - Published: • References: always
When asked to 'run like a girl,' participants in the Always #LikeaGirl campaign exaggerated their movements to appear humorously dainty as though depicting a scene straight out of a comedy skit. In the minds of both males and females, the term 'like a girl' is an insult that strikes a deeper cord than a simple observation. It is a social expectation that the Always #LikeaGirl campaign is striving to banish.

By building up the confidence of young girls, which plummets during puberty, the Always #LikeaGirl campaign makes an effort to rewire the way this gender is perceived. An ambitious goal, one woman in the Always #LikeaGirl campaign states, "If you're still scoring and if you're still getting to the ball on time and you're still being first, you're doing it right. It's doesn't matter what they say." Stats for Confidence-Building Feminist Ads Trending: This Quarter & Warm
Traction: 652 clicks in 25 w
Interest: > 3 minutes
Concept: Always #LikeaGirl
Related: 73 examples / 56 photos
Segment: Females, 4-55
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