Aren't the bumps and bruises part of the fun of careening down a icy hill out of control? The Alu Sled has a lightweight aluminum frame with an ergonomically correct (!) seat and polyethylene runners. There is a shock absorber! And a brake! Where are the warning lights and bells? Oh yeah, it folds up for easy carrying.
Implications - Toboggans evoke images of winter and fun, albeit painful, snow play during childhood. Designers are reinventing these nostalgic sleds with modern sensibilities, upgrading their ergonomics and aerodynamics and adding carlike functionality such as brakes and shock absorbers. By making traditional toboggans safer, designers can appeal to a new generation of discerning parents.
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Concept: Ergonomically Correct Toboggan
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Segment: Males, 18-35
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Ergonomically Correct Toboggan
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