Koupe Brands Itself as a "Smart Alternative to Ice Cream"

By: Laura McQuarrie - Jul 16, 2016
References: foodbev & koupe
'Koupe' is the name of a product that is a satisfying alternative to ice cream that's made with a base of milk and whey protein isolate that's low on calories and fats, while also being a rich source of protein and fiber. The dairy products are currently made in four simple flavors, including Banana, Chocolate, Strawberry and Vanilla.

The brand notes that "One serving of Koupe contains less sugar than a fresh apple, more protein than three egg whites and more dietary fibre than a serving of broccoli."

At the World Dairy Innovation Awards 2016, Koupe was named the winner in the Best Ice Cream of Frozen Yogurt category, setting itself apart as an innovative alternative ice cream producer.