To prove the quality of its newly released bag collection, Altego brand set up its bags to travel nearly 100 thousand feet up in the air. Its recent campaign video documents the bags’ flying journeys. The project is creative in concept and wildly entertaining.
Altego’s new Sunfire series bags were launched to fly by attaching massive weather balloons and a GPS tracking system. Alongside the bags were video cameras recording the whole trip. This was made possible by collaborating with engineering students at Texas A&M University.
The video is entertaining; you see the sturdy-looking bags fly through branches and into the blue sky to some dramatic music. The bags traveled for about 20 minutes and landed 20 miles from their starting point. Of course, the bags arrived home safely, fully intact, proving the Sunfire laptop bags’ top-notch quality.
Stats for Flying Bag Campaigns
Trending: Older & Mild
Research: 615 clicks in 145 w
Interest: > 3 minutes
Related: 74 examples / 57 photos
Segment: Neutral, 12-55
Comparison Set: 27 similar articles, including: sweaty sports arena editorials, world-bettering tv networks, and outrageously opulent nails.
Flying Bag Campaigns
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