The Altavia 'Every Communication' ads are the ideal way to advertise the week that everyone will be talking about in Milan, Italy, from October 3rd to the 9th. By quoting experts in the field who were terribly wrong about the future of developments like the Internet, the agency aims to prove the motto of the week: “No one can stop communication.”

The Altavia 'Every Communication' ads are funny and colorful, highlighting the importance of the week, which is to celebrate the role and existence of diverse channels of communications in society. The quotes are just right. For example, when talking about the Internet the quote reads, “The Internet will collapse in 1996,” in addition to the name and date of the person who said it. In this case, Robert Metcalfe founder of 3Com, 1996 was the wronged fortune teller.