Military Holiday Gear
Both of the Altamont Apparel Holiday 2009 jackets are fashion-forward pieces that can be worn even after the holidays.
Implications - The War on Terror has impacted the lives of countless North Americans and this increased interest in military actions has leaked into the marketplace. Consumers now desire products that are military-themed, allowing them to show their support to their troops. Companies can appeal to those demographics affected by the war by manufacturing products with military elements.