Alphanumeric Summer 2008
References: highsnobiety
Wear your geekiness loud and proud with the new summer 2008 collection from Alphanumeric.
The centerpiece of the collection is a bold design with a retro Casio watch graphics all over the T-shirt.
Other designs carry on with Alphanumeric's theme of promoting social, educational and environmental awareness. These include the "Please educate all children equally" and "Environmental Pro" T-shirts.
Implications - Society used to consider geeks as "uncool," but bands like Weezer and shows like The Big Bang Theory have transformed social outcasts into the cool cats who consumers are beginning to admire. With geeks having such success in the media, it's no wonder designers are capitalizing on geek-inspired products that show that having a nerdy side isn't a bad thing at all.
The centerpiece of the collection is a bold design with a retro Casio watch graphics all over the T-shirt.
Other designs carry on with Alphanumeric's theme of promoting social, educational and environmental awareness. These include the "Please educate all children equally" and "Environmental Pro" T-shirts.
Implications - Society used to consider geeks as "uncool," but bands like Weezer and shows like The Big Bang Theory have transformed social outcasts into the cool cats who consumers are beginning to admire. With geeks having such success in the media, it's no wonder designers are capitalizing on geek-inspired products that show that having a nerdy side isn't a bad thing at all.
Trend Themes
1. Geek-inspired Fashion - The success of geeks in mainstream media is opening up opportunities for designers to capitalize on geek-inspired products.
2. Socially Aware Clothing - Consumers are embracing clothing that promotes social, educational, and environmental awareness.
3. Retro Graphics - Retro-inspired designs, like Casio watch graphics, are becoming popular in fashion collections.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to incorporate geek-inspired products and promote social and environmental causes.
2. Entertainment - The success of shows like The Big Bang Theory presents opportunities for entertainment industry players to market geek culture and collaborate with fashion brands.
3. Technology - Technology companies can partner with fashion brands to create innovative products that blend geek culture with fashion.
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