Goddess Bottle Branding
Aloja is named after the sea goddess, who the manufacturers feel perfectly reflects the wine's message and flavor profile. I'm most impressed with the illustration of Aloja on the box, since her flowing hair and pale skin really catches buyers' eyes.
Implications - Consumers respond well to packaging with fine art because they feel this adds value to a product. Corporations may utilize illustrations in their product packaging to entice consumers into buying their wares.