This Aloe Vera Drink Packaging Touts Bright Colors and Healthy Properties

By: Laura McQuarrie - Nov 3, 2014
References: behance.net & packagingoftheworld
This aloe vera drink rebranding concept by designer Martin Lind satisfies the need for a drink to be commercially appealing as well as healthful in terms of its packaging and presentation.

The new packaging system presents puts the flavors of the aloe drinks front and center with vibrant colors, so that it's impossible to mix up a pink grapefruit bottle for the original green aloe very flavor. On the front of the bottles is a small box containing the nutritional information for each of the drinks, so that consumers are fully aware of the benefits of the beverage from a first impression. In order to show the range of drinks and further organize the assortment, each of the aloe vera drinks is numbered from one to eight.