The 'Aloe Mint Dental Floss' Ad Takes Out the Trash

By: Amelia Roblin - Published: Sep 16, 2010 • References: & coloribus
The Bold Ogilvy ad agency has worked to develop the 'Aloe Mint Dental Floss' campaign with the tagline, "takes the garbage out of your teeth." The message here promotes 'Aloe Mint Dental Floss' as an effective industrial oral hygiene custodian.

Using a clever graphic technique of stretching and flattening service trucks, the concrete mixer, tractor trailer and the garbage collector have been transformed into a thin tensile shape that could act as a unique type of floss. Stats for Garbage Truck Toothcare Trending: Older & Chilly
Research: 2,451 clicks in 296 w
Interest: 3.1 minutes
Concept: Aloe Mint Dental Floss
Related: 34 examples / 26 photos
Segment: Males, 12-35
Comparison Set: 12 similar articles, including: killer hygiene ads, selling molars for money, and high wire dental ads.