Superstar

Packaging for MAC's Alluring Aquatic Makeup Looks Permanently Wet

By: Laura McQuarrie - Published: May 24, 2014 • References: maccosmetics and thedieline
'Alluring Aquatic' is a new makeup collection from MAC Cosmetics that was just released online and in-store, just in time for summer. The collection itself is made up of pretty, muted colors, but the real star of the new line is its packaging.

Tubes, containers, lids and brushes in the Alluring Aquatic line all adopt a cool metallic blue finish and although the makeup packaging looks like it was spritzed with water and staged solely for promo photography, the clear water droplets are actually a part of the branding for this line.

The cool, chrome-like finish and sheer water droplets gives the MAC Alluring Aquatic collection the feel of being permanently refreshing and beachy before you even go to apply your sultry siren-inspired summer makeup.