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Mainstream Raciness?

Allure Magazine Shows ‘The Naked Truth' For May 2009

— April 15, 2009 — Naughty
No, this is not Playboy, though you’d be forgiven for the mistake. This is a special editorial entitled “The Naked Truth” from the May 2009 issue of your friendly Allure magazine.

Allure got five celebrities to bare all for the camera of Danielle Pergament. The participating beauties are Padma Lakshmi, Eliza Sushku, Lynn Collins, Sharon Leal and Cheslsea Handler.

Padma Lakshmi recently received huge buzz with her ultra-sexy Hardee’s commercial, so it is no surprise she is confident with her body, “Yes, I like the way I look. I think I look better now than I did in my 20s, because I’m more confident about my body—and I don’t want to look like anyone but myself.”

Actress Eliza Sushku shared her nonchalant attitude towards nudity, “I grew up with three brothers, and I was never shy about covering up. It got to the point where my mom was like, ‘OK, honey, it’s time to put some clothes on now.’”
Trend Themes
1. Body Positivity - Opportunities for brands to promote body positivity and self-confidence by featuring diverse and unretouched bodies in their marketing campaigns.
2. Celebrity Endorsements - An increase in celebrities willing to embrace nudity or more revealing photoshoots as a way to challenge societal norms and empower themselves.
3. Nonchalant Attitude Towards Nudity - The normalization of nudity and a more relaxed approach towards the human body, breaking taboos and encouraging body acceptance.
Industry Implications
1. Fashion and Beauty - Potential for fashion and beauty brands to feature diverse models and promote body acceptance, challenging traditional beauty standards.
2. Advertising and Marketing - Opportunities for creative campaigns that challenge societal norms, using celebrity endorsements to generate buzz and positive brand association.
3. Media and Entertainment - The use of nudity in media and entertainment can create disruption and push boundaries, attracting attention and sparking conversations.
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