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In the Allure October 2010 Issue, a spread titled Winter Carnival features top models Sessilee Lopez and Arlenis Sosa Pena looking like twins in their mirror-like stylings.

The two models featured together makes you do a double-take and you can't help but stare at both their beautiful features and ultra sassy style. Photographed against a carnival backdrop, these fine ladies bring flair and elegance to the amusement park.

Implications - Contemporary society is a bustling, ever-evolving battleground for businesses to gain attention from their customers. Using twins for publicity harnesses buyers recognition due to seeing the same features twice. Repetition is a great way to improve the selling power of a product as this helps engrave specific products and messages in the minds of consumers. Two is always better than one.