Migros ice cream was invented in the 70s, but now the company is looking for a branding upgrade and relaunch, which is where Allink came in. The branding agency decided to go with a toned-down look for the packaging, steering away from the previous designs and trying to keep things simple.
The ice cream comes in a rectangular, boxed shape, reminiscent of treats from the 70s, which of course is when this dessert was invented. Allink went with a colorful aesthetic, placing pictures of the ice cream against a bright yellow or blue background. The ice cream can then be seen front and center, out of the package will hopefully tempt consumers into trying out the Migros brand.
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Reduced Design Packaging
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