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Allegro.pl 'Things Get Closer' Campaign

By: Ayman - Published: • References: allegro.pl & adsoftheworld
This 2008 campaign for Allegro.pl, a Polish trading site where you can buy and sell stuff, uses creepy notions of possessed items that cling to you. The message? “Things get closer.”

The print campaign, which was created by PZL, Warsaw, shows earphones that someone bought from the site clinging to them and hugging their shoulders in a show of how attached they become. The creepier image is of the shoes—the ribbons morph into hands that hold on to the legs of the woman wearing them.

I don't know about you, but these items creep me out rather than encourage me to buy from the site:

The campaign was photographed by Łukasz Murgrabia.

The style of the ads reminds me of an earlier campaign for handmade jewellery, Handan. Created by BBDO, Istanbul, the brilliant 2006 ads use real hands as bracelets, chokers and assorted jewellery items, to showcase the handmade quality. Check out the gallery below for three of these Handan ads. Stats for Possessed Shoes & Earphones Trending: Older & Chilly
Traction: 4,777 clicks in 333 w
Interest: 4 minutes
Concept: Possessed Shoes & Earphones
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
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