The 'All Worth It' L’Oréal Paris Campaign Promotes Inclusivity

By: Jana Pijak - Mar 1, 2017
References: youtube & ibtimes.co.in
The Prince’s Trust and L’Oréal Paris recently teamed up to create the beauty brand's inspiring 'All Worth It' campaign that aims to promote diversity in the world of fashion. Featuring a cast of celebrities and influencers like award-winning actress Helen Mirren and menswear blogger Chez Rust, the campaign sends an inclusive message and spotlights spokespeople of different ages, genders and cultural backgrounds.

Indian beauty blogger and YouTube star Kaushal also stars in the ad alongside African television presenter AJ Odudu, and quadriplegic brand ambassador Jordan Bone. The L’Oréal Paris All Worth It campaign aims to crush unrealistic beauty stereotypes and standards often spotlighted in big budget makeup commercials.

Additionally, the ad takes a subtle yet powerful political stance against recent immigration policies and conflicts overseas.