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Conveniently Canned Artisan Libations

The New All Shook Up Cocktails are Made with Natural Flavors

— October 12, 2018 — Lifestyle
The new series of All Shook Up cocktails are now available in convenience stores in the UK to the delight of artisan product fans who are seeking a different want to enjoy their favorite libations and flavors.

The cocktails are conveniently canned and come in varieties including Passion Fruit Martini and the Espresso Martini, which are both made with natural flavors, vodka and fruit alcohol. The canned cocktails are perfect for picking up when heading to a party or friends house this holiday season and are sure to be a hit amongst consumer demographics like Millennials seeking an artisan-inspired option.

The new All Shook Up cocktails come as one of a growing number of premixed alcohol products as consumers demand greater convenience.
Trend Themes
1. Convenience in Canned Cocktails - Disruptive innovation opportunity: Develop new flavors and packaging designs to cater to the growing demand for premixed cocktails that provide convenience to consumers.
2. Artisan-inspired Libations - Disruptive innovation opportunity: Create craft cocktails with unique flavor profiles and premium ingredients to tap into the market of consumers looking for a high-quality drinking experience.
3. Natural Ingredients in Ready-to-drink Cocktails - Disruptive innovation opportunity: Produce canned cocktails made with natural flavors and real ingredients to meet the increasing consumer demand for healthier and more authentic drink options.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions for canned cocktails that enhance the convenience, portability, and visual appeal of the products.
2. Artisan Beverage - Disruptive innovation opportunity: Create a range of artisanal beverages that combine traditional craft techniques with modern convenience, attracting consumers who value quality and uniqueness in their drinks.
3. Ready-to-drink (RTD) Alcoholic Beverages - Disruptive innovation opportunity: Introduce new flavors and product lines of ready-to-drink alcoholic beverages that cater to different taste preferences and provide a convenient drinking experience.
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