These Alka-Seltzer ads by Sancho BBDO display the products function on an epic scale.

By depicting Alka-Seltzer as a massive force it shows that whatever food the customer eats is truly no match. We have two examples of this clever concept. The first depicts Alka-Seltzer as a giant iceberg and the second shows as a moon. The iceberg example references the Titanic as the tiny cooked pig on a boat is doomed to be taken care of by the Alka-Seltzer. The second of the moon may suggest that it is pulling the food into orbit and therefore has control of it and any side effects it may pose. Both Alka-Seltzer ads effectively show the power it has over food.