One might feel stumped on how to concoct a campaign for a product that does everything, though the outcome of these Alka Seltzer ads is quite clear and comprehensive.
Teo Bazgu of the Miami Ad School designed these three prints for that magical dissolvable tablet that does cures just about any ailment. To keep thing simple, she chose to represent the three most common complaints that can be remedied with the product in question. The first of these images deals with cold and fever symptoms, and literally reads "Good Afternoon" in tissues. Another of the Alka Seltzer ads says "Goodnight" BBQ meat as a solution to heartburn, and the last one reads "Good Morning" in beer bottle caps and wine corks to highlight is effectiveness at curing a hangover.
Stats for Mixed Media Medication Merchandizing
Trending: Older & Chilly
Research: 1,099 clicks in 257 w
Interest: 1.4 minutes
Concept: Alka Seltzer Ads
Related: 59 examples / 45 photos
Segment: Neutral, 35-55+
Comparison Set: 21 similar articles, including: unpredictable footwear ads, automotive appliance hybrids, and timber truck campaigns.
Mixed Media Medication Merchandizing
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