'Good Morning America' raised the question of shock ad viability after being exposed to MTV Canada’s Aliya-Jasmine Sovani’s public service video promoting the Boobyball breast cancer fundraiser.
The revealing ad for the Boobyball fundraiser taking place this year on Oct 2 was meant to raise awareness for the worthwhile breast cancer cause. 'Good Morning America' took it to the next level, however, by showing the ad to people passing by on the street while cutting into the UN General Assembly airtime.
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By: TopDog - Published: Sep 27, 2009 • References: theglobeandmail