The Aline Webber Harper's Bazaar US August 2010 Editorial
Wearing simple and classy pieces, Webber looks casually glamorous in each print, bringing forth the versatility of the featured garments. Within this editorial, Webber manages to prove that sometimes, a simple half updo is all it takes for a stunning overall look.
Implications - Consumers often invest in a particular product because of the experience or feelings it promises to generate. Consumers are seeking emotions lacking from their own lifestyles, which are often occupied by long work days and countless responsibilities. Businesses that are able to transform the way an individual feels about his or herself, even for a brief moment, will benefit tremendously.