Undz Releases New Male Undergarments with Iconic Brands

By: Bertrand Dore - Published: • References: &
Undz, the new underwear brand from Montréal, Canada, made a variety of series of collaborations with designers such as Walter Van Beirendonck, Sibling and Bernhard Willhelm. For the Bernhard collection, the brand asked artist Geoffrey Lillemon for a series of videos. Geoff worked with Bernhard on a weird and out of control alien that can manage to stop the act of urination.

The first video of this series of six was launched last week on Undz website and as well on Geoffrey's production company Oculart website. Geoffrey Lillemon is known for collaborations with companies such as Versace, H&M and other international brands. The male underwear collection designed by Bernhard WIllhelm for Undz will be available this fall. Each video of this series will be released every two weeks until the collection arrives.

Implications - New marketing, Out of normal ads. Stats for Alien-Inspired Art Underwear Trending: Older & Buzzing
Traction: 5,393 clicks in 193 w
Interest: 0.5 minutes
Concept: Alienpeeunderwearundz
Related: 79 examples / 61 photos
Segment: Males, 18-35
Comparison Set: 29 similar articles, including: undergarment vending machines, faint pink streaks, and rocker-chic collaboration projects.