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Programmable Hospitality Buttons

Bttn and the ALICE App Make Hotel Services More Accessible

— October 19, 2015 — World
The industry-disrupting ALICE app is a physical, internet-connected button that you can use to order hotel room service. In partnership with Bttn, ALICE makes hotel services available to guests at just the push of a button. Bttn created a programmable button that can perform any number of tasks, so it was only a matter of time before someone in the service industry took advantage of this technology.

In addition to the existing hospitality-focused ALICE app, which monitors hotel guests' requests and employee responses, this button improves customer service significantly. The branded button can even be programmed to work independently of smartphone use and function for a vast variety of simple and useful tasks. This includes notifying the hotel staff to call housekeeping or order a cab.
Trend Themes
1. Programmable Buttons - Disruptive innovation opportunity: Explore the use of programmable buttons in various industries to streamline processes and improve customer service.
2. Internet-connected Devices - Disruptive innovation opportunity: Develop internet-connected devices that can perform specific tasks to provide convenient and efficient services.
3. Service Automation - Disruptive innovation opportunity: Implement automation technologies in service industries to optimize operations and enhance customer experiences.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Utilize programmable buttons and internet-connected devices to streamline hotel services and improve guest experiences.
2. Customer Service - Disruptive innovation opportunity: Implement programmable buttons and automation technologies to enhance customer service and response times.
3. Transportation - Disruptive innovation opportunity: Integrate programmable buttons into transportation services to simplify booking processes and facilitate communication with drivers.
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