Alfa Romeo MiTo Stunt Gets Attention in Busy Belgium Mall

By: Katie Cordrey - Published: Feb 15, 2010 • References: advertolog &
Advertising agency Duval Guillaume of Antwerp displayed an Alfa Romeo MiTo poised above a shopping cart in the middle of a busy mall as part of a sales promotion campaign in Belgium. The headline reads, ‘Your chance to own an Alfa Romeo’ and invites viewers to explore the reduced prices at the Alfa Romeo website.

Shoppers paused, some already loaded down with purchases, to gawk at the unlikely cart cargo. I’m sure most of them were thinking the same thing as I: "Now THAT’s a cart I’d like to have." Stats for Cars in Shopping Carts Trending: Older & Mild
Research: 3,868 clicks in 328 w
Interest: 4 minutes
Concept: Alfa Romeo Mito
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: tricky advertising, hamster wheel car ads, and toughvertising tiny cars.